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Of Political Realities and Digital Media

I was all too amused to watch an unlikely character in the digital space not only be the talk of town but also trend worldwide for a while. The Man is Ferdinand Waititu. Online Politics I was part of the middle class that propagates the know-it-all Facebook and Twitter Politics. I followed the Civil Society […]

  • Marvin Tumbo,
  • January 20, 2013

Integrated Marketing Communication Conference – Cape Town

I have been part of many conferences both as a speaker and as an attendee. However, this video of the IMCC conference that took place in Cape Town last month just won me over. Have a look and let me know; how’s this for an interactive and informative conference? The Integrated Marketing Communication Conference.  

  • Marvin Tumbo,
  • July 12, 2012

Social Business: where Real Social Media Successes Reside!

Over the past few months, close to a year now, I have focused my energies and my company to the business side of social media. Yes, I know; what the hell does that mean? Two things: I have pitched for Social Media contracts from companies both big and small and the answer has been eerily […]


Using Social Media to create a Loyalty Loop

  While the struggle to sufficiently measure the impact of social media to a company’s bottom line continues, many businesses are still exploring ways in which they can use social media and hopefully measure its impact. But as executives cry about effect on bottom-line and seek justification for allocating more funds to social media, let’s […]


How much does Social Media cost in Kenya?

Businesses in Kenya are increasingly realizing the value of social media; and that is a good thing. But with value comes cost and that is what I would like to delve into today. Is Social Media Cheap? The word out there is that social media is cheap and many a social media practitioner in Kenya […]

  • Marvin Tumbo,
  • September 13, 2011

Social Media and 2012 Elections in Kenya

    Image via Flickr It is now clear that Social Media will this coming election pay a more crucial role than before with regard to shaping public opinion and winning support of the masses. A couple of things set Kenya apart in comparison to other African countries especially with regard to active use of […]


“Pulse Watasema” Trends on Twitter

In the days gone by, any form of libel by a media personality would see the said persons go to court to seek legal redress. And as much as this is still the same in most instances, we are seeing and will continue a more public, more potent, and ultimately a more devastating recourse by […]


Social Media for Human Rights Activists

I was in Gaborone, Botswana last week at the invitation of the African Human Rights Consortium to train Human Rights activists from across Africa on how to use social media tools to inform their work. And as in any training that I do, I have never excused myself fro the learning process as well and […]


‘Give a Book, Catch a Dream’

A good friend of mine and great friends of Socialight Media have asked me to share this with you. Service for Peace is who they are and they are inviting you to give a book… Please read on. ‘Give a Book, Catch a Dream’ Book Drive launched towards equipping the ‘DreamCatcher Library’ Initiative. (February 16, 2011) […]

  • Marvin Tumbo,
  • March 3, 2011