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Lunch in the Park

This is a guest post by Eric Mwiti of Enyeheri who will be hosting Lunch in the Park for C.E.Os at Nairobi National Park… I will be in attendance and it is bound to be quite the event as you will read more on below… Enormous growth opportunities are going unexploited in virtually every sector. […]

  • Marvin Tumbo,
  • February 27, 2011

State of Social Media for Kenyan Listed Companies

This is the research done by Socialight Media’s South African Partner, Interactive Concepts, where we looked at the state of social media for listed companies in Kenya. This research was presented at the Tandaa Symposium on the 17th of February by Japie Swanepoel. Interactive Concepts Online Status of KE Companies

  • Marvin Tumbo,
  • February 23, 2011

Maturity of Social Media in Kenya

Last Sunday, we had the 6th Tandaa Event by Kenya ICT Board, sponsored by Google, taking place at Sarova Stanley. I got there late to find our new South African partner Japie from Interactive Concepts had already talked. From the feedback I got from a couple of friends there, the presentation was superb. Japie had […]

Please Benchmark your Social Media Campaigns

A lot of Kenyan companies are now experimenting with social media. Many of these businesses have come to understand the potential value of social media and have gone ahead to act on it. From creation of Facebook Fanpages, a presence on Twitter, and even blogging for some, these businesses are now active in social channels […]

Turning Politics on its Head towards 2012

A while back, a friend (Mikul) mentioned to me the possibility of having all people vying to be members of parliament in an online database of sorts through which Kenyans could, media, and International Media could monitor the happenings in Kenyan Politics on a county by county or constituency by constituency basis. This idea really […]

Social Media uptake by Kenyan Journalists

If there is one tweet that made my day this year, it is the one by Jeff Koinange where he tweeted that “This Titter Stuff is DaBomb.” During an interview with one of my favourite Kenyans, Mutahi Ngunyi, I wondered why Jeff did not have a twitter account yet he is one of the most […]

Kenyan Companies need Brand Advocates

Every time I have a bone to pick with a company, I sometimes get one person who will disagree with me and tell me that this company is not that bad; that I must have caught them at a bad time or talked to the wrong person. Sometimes, in an attempt to show me that […]

Social Media Monitoring

I got to see what’s up before it gets me down is a line in a song by Common in his Finding Forever album. When you look at most of the online crises that got the better of the companies involved, the common denominator is that they were caught unawares. Getting caught with your pants […]

Horrid Adverts on Kenyan TV

The worst part about Kenyan TV programming which is now overrun by soap after soap after freaking soap are the frequent adverts that are just as great an eyesore as the soaps. And frankly, the scripts may actually be written by the same person. While the soaps have too much crying in them, the adverts […]