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Using Social Media to create a Loyalty Loop

  While the struggle to sufficiently measure the impact of social media to a company’s bottom line continues, many businesses are still exploring ways in which they can use social media and hopefully measure its impact. But as executives cry about effect on bottom-line and seek justification for allocating more funds to social media, let’s […]


Lunch in the Park

This is a guest post by Eric Mwiti of Enyeheri who will be hosting Lunch in the Park for C.E.Os at Nairobi National Park… I will be in attendance and it is bound to be quite the event as you will read more on below… Enormous growth opportunities are going unexploited in virtually every sector. […]

  • Marvin Tumbo,
  • February 27, 2011

Social Media uptake by Kenyan Journalists

If there is one tweet that made my day this year, it is the one by Jeff Koinange where he tweeted that “This Titter Stuff is DaBomb.” During an interview with one of my favourite Kenyans, Mutahi Ngunyi, I wondered why Jeff did not have a twitter account yet he is one of the most […]


Kenyan Companies need Brand Advocates

Every time I have a bone to pick with a company, I sometimes get one person who will disagree with me and tell me that this company is not that bad; that I must have caught them at a bad time or talked to the wrong person. Sometimes, in an attempt to show me that […]


Social Media Monitoring

I got to see what’s up before it gets me down is a line in a song by Common in his Finding Forever album. When you look at most of the online crises that got the better of the companies involved, the common denominator is that they were caught unawares. Getting caught with your pants […]


Horrid Adverts on Kenyan TV

The worst part about Kenyan TV programming which is now overrun by soap after soap after freaking soap are the frequent adverts that are just as great an eyesore as the soaps. And frankly, the scripts may actually be written by the same person. While the soaps have too much crying in them, the adverts […]


Until lions have their own historians – A Social Media Story

“Until lions have their own historians, tales of the hunt shall always glorify the hunters.” I had a hearty laugh the first time I read that. And to date, I can’t help but smile whenever I recall this simple yet powerful quote. Back in high school and even at the University, not to mention in […]


My 2010 Social Media Story, What’s yours?

A year ago, almost, I decided to out my own and established Socialight Media Kenya, a company that would provide Social Media solutions to Kenyan businesses. This was a big risk first because nobody seemed to care what Social Media could do for businesses and secondly because nobody knew I was nor cared for that […]


Authority in Real-Time

I had settled for real-time authority as the title for this blog post but then realized that the title might be misleading or deceiving. Authority in Real-Time seems more apt for the thoughts I would like to share with you today. I would like to explore what Authority is today and how you can develop […]

  • Marvin Tumbo,
  • November 29, 2010
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