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Using Social Media to create a Loyalty Loop

  While the struggle to sufficiently measure the impact of social media to a company’s bottom line continues, many businesses are still exploring ways in which they can use social media and hopefully measure its impact. But as executives cry about effect on bottom-line and seek justification for allocating more funds to social media, let’s […]


How much does Social Media cost in Kenya?

Businesses in Kenya are increasingly realizing the value of social media; and that is a good thing. But with value comes cost and that is what I would like to delve into today. Is Social Media Cheap? The word out there is that social media is cheap and many a social media practitioner in Kenya […]

  • Marvin Tumbo,
  • September 13, 2011

Shit Happens: So which PR Firm Changes your Diapers?

If you have taken care of a kid before, then you have probably also had the harrowing experience pleasure of changing their diapers when they take a dump (my apologies, I don’t have a politically correct way to say this). And no matter how cute a baby is, their shit still stinks. But before you […]


Safaricom’s New Media (Twitter) Customer Care

If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks […]


KPLC Debuts on Twitter but having it Rough!

A while back, I wrote an article here called “what if KPLC was on Twitter?” and sure enough, they have just recently officially set foot on Twitter (@kenyapower) but are having a rough time there. I would like to think they read my article but given their activities on Twitter, apparently not. I took it […]


Why You Need a Corporate Blog

I wrote a post on why Kenyans need to blog more but what I had in mind when I started writing that post was outlining reasons why Kenyan Businesses need to have corporate blogs. What is a blog? A blog is an online journal published by a person or group of people. A corporate blog […]


Online Forums and Customer Care in Kenya

I hate calling call centres. The Oatmeal documents our experiences with customer care pretty well in his hilarious depictions in the post “Why I’d rather be punched in the testicles than call customer service.” I remember writing a post on pathetic customer care while I was on hold. Sometimes I feel the urge to punch someone […]

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