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Social Business: where Real Social Media Successes Reside!

Over the past few months, close to a year now, I have focused my energies and my company to the business side of social media. Yes, I know; what the hell does that mean? Two things: I have pitched for Social Media contracts from companies both big and small and the answer has been eerily […]


Using Social Media to create a Loyalty Loop

  While the struggle to sufficiently measure the impact of social media to a company’s bottom line continues, many businesses are still exploring ways in which they can use social media and hopefully measure its impact. But as executives cry about effect on bottom-line and seek justification for allocating more funds to social media, let’s […]


Kenyan Companies need Brand Advocates

Every time I have a bone to pick with a company, I sometimes get one person who will disagree with me and tell me that this company is not that bad; that I must have caught them at a bad time or talked to the wrong person. Sometimes, in an attempt to show me that […]


Until lions have their own historians – A Social Media Story

“Until lions have their own historians, tales of the hunt shall always glorify the hunters.” I had a hearty laugh the first time I read that. And to date, I can’t help but smile whenever I recall this simple yet powerful quote. Back in high school and even at the University, not to mention in […]


Your 2010 Social Media Story as a Kenyan?

This has been a tremendous year for Socialight Media and Social Media in Kenya. Social Media has grown in leaps and bounds and Socialight Media Kenya is honored to have been here to cover aspects of this growth especially those that relate to Kenyan Businesses and their use of social media as well as the […]

  • Marvin Tumbo,
  • December 17, 2010

Opt In vs. Opt Out and Kenyan Brands

The following are the standard definitions: An “opt in” requires an action or affirmation by an individual for inclusion; the default is exclusion; An “opt out” requires an action or affirmation for exclusion; the default is inclusion. When I sign up for a newsletter, I have opted in. When I subscribe to a blog, I […]


The Rise of Social Commerce in Kenya

When I was still at the University, I encountered the usual hawkers plus some really smart hawkers at the Matatu (bus terminals – for non-Kenyans) terminals. Normally, whenever you board a Mat, there is a hawker who will be at your window even before your ass gets a feel of the seat. If the window […]


Shit Happens: So which PR Firm Changes your Diapers?

If you have taken care of a kid before, then you have probably also had the harrowing experience pleasure of changing their diapers when they take a dump (my apologies, I don’t have a politically correct way to say this). And no matter how cute a baby is, their shit still stinks. But before you […]


Talk or Walk: A Social Media Story

If you have ever walked, then you must have experienced this awkward moment. You are walking and for some reason you find yourself beside someone you don’t know, walking with the same pace as you. Something happens; you become self conscious, you feel almost obligated to talk to them or do something, anything, just to […]

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