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Kenya's Digital Life: TNS Report

Close to three weeks ago, a friend shared with me a link to what was touted as the largest ever digital research project. I was pretty excited because I expected it to more or less put figures to what is basically the selling point of my business as a digital strategist. I proceeded to download the various […]

  • Marvin Tumbo,
  • November 2, 2010

Social Media for Kenyan NGO’s

The NGO sector in Kenya is big. The Kenyan Government immensely lacks in the delivery of basic amenities and it is the NGO Sector that has for the most part come in to fill the gaps. Take the Kenya Red Cross Society for instance; they have time and time again been the first and sometimes […]


Why You Need a Corporate Blog

I wrote a post on why Kenyans need to blog more but what I had in mind when I started writing that post was outlining reasons why Kenyan Businesses need to have corporate blogs. What is a blog? A blog is an online journal published by a person or group of people. A corporate blog […]


Kenyan Businesses on Facebook

I have been curious so I set out to determine how Kenyan Businesses are utilizing social networks in their businesses. Specifically, I wanted to establish how both Facebook Fanpage and Twitter are being used but decided to start with Facebook first. So I posed this question via Twitter while I set out to do further […]


Kenyan Adverts Going Viral?

At the 2nd Tandaa Symposium a fortnight ago, Jim Chuchu from Just A Band rose to speak on “Viral Campaigns” and because of the Makmende phenomenon, he had the ear of everybody present. His presentation was interesting and one of the things that stood out for me was that immediately after their Makmende Video going […]


The Tandaa Symposium on Film and Animation – Overview

The Tandaa Symposium on Film and Animation took place on 6th May 2010 at the Kenyan National Museum – Louis Leaky Auditorium and it was a great event for those who attended. For those who could not make it, the following is an overview of what took place… I got to the Tandaa Symposium a […]


The Tandaa Symposium on Film and Animation

The following is a write-up on the Tandaa Symposium on Film and Animation that will be taking place this Thursday, the 6th at the Kenya National Museum – Louis Leakey Auditorium. I will be speaking on how social media affects marketing and distribution of Films today – specifically through targeting the fanbase and monetizing the […]


Monetization of #Makmende

I have been having a blast watching the first viral Digital content from Kenya do rounds on the internet – traversing most social networks. Its creators have been invited to the major news stations in Kenya, their story featured on CNN and even making a debut in the Wall Street Journal blog – that is […]


Print Media Death in Kenya Imminent

I wrote a while back about Nation Media and dwindling advertising revenues. And if the occurrences this week are anything to go by, then the death of print media has just been fast tracked and the body count has started. This week, it was revealed that East Africa Magazines (EAM), the people behind most of […]

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