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Social Media for Human Rights Activists

I was in Gaborone, Botswana last week at the invitation of the African Human Rights Consortium to train Human Rights activists from across Africa on how to use social media tools to inform their work. And as in any training that I do, I have never excused myself fro the learning process as well and […]


My 2010 Social Media Story, What’s yours?

A year ago, almost, I decided to out my own and established Socialight Media Kenya, a company that would provide Social Media solutions to Kenyan businesses. This was a big risk first because nobody seemed to care what Social Media could do for businesses and secondly because nobody knew I was nor cared for that […]


Kenyan Politics and Social Media

This post was inspired by @gmeltdown with whom I had an interesting discussion on Twitter yester night. Earlier in the day, following Ruto’s flight to the Hague, #RutoPlaylist became a worldwide Trending Topic on Twitter as Kenyans On Twitter creatively played around the hashtag by adding some renown songs that fit the theme of Ruto […]


Bounce Rates and Stunning Women

If there is anything that is hardcoded into a man, it is appreciation of a good looking woman. There is no man I have seen who has not let his eyes wander at the sight of a stunning beauty. Different things draw us to them. It may be their curvy shapes, beautiful faces, seductive eyes, […]


Safaricom’s New Media (Twitter) Customer Care

If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks […]


Reevaluating the Facebook Fan Currency

On Thursday while in the office, Mark Stephenson, the MD of Sandstorm Kenya, cracked me up with what he referred to as a Facebook Moment. A friend of Violet, the lady in charge of social media for Sandstorm Kenya told Mark “I am your Fan on Facebook, what is it that you do?” I agreed. […]


Facebook Fanpages over Groups: Kenya

Prologue: The Kenyan Facebook scene is notorious for Groups and not Fanpages. @Wamathai asked me on Twitter which between a Facebook Fanpage and a Group is better. Without stating the pros and cons of each, I replied with Fanpage. In all honesty, there was nothing to think about, it was an open and shut case […]


The Democracy of Social Media

For a long while, the basis on which someone was tagged an authority in a given field was largely dictated by the mainstream media. This to a large extent is still true given my own euphoria over being largely quoted in the Business Daily. “(S)he even appeared in the paper/TV” has been a line repeated […]


Social Media in Kenya: Reality Check!

The rush to use social networks in Kenya today is appearing more like a bandwagon effect and not a solid business strategy. From my interactions with well placed people in the various industries, I have come to see that some of the companies that are now on the various social networks have either not sanctioned […]

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