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How much does Social Media cost in Kenya?

How much does Social Media cost in Kenya?

Businesses in Kenya are increasingly realizing the value of social media; and that is a good thing. But with value comes cost and that is what I would like to delve into today.

Is Social Media Cheap?

The word out there is that social media is cheap and many a social media practitioner in Kenya will attempt to prove this to you through case studies, research, and sometimes actual implementation. Internationally as well, it is common knowledge that social media represents the cheapest marketing option for businesses. But beyond marketing, the value of social media is seen and felt in its facilitation of many other business functions like sales, customer care, research and development etc. So I ask again, why is social media considered cheaper yet it is the most versatile platform for businesses to advance themselves?

Cost Misconception

I guess all the blogs written about how cheap social media is have led to this prevalent misconception that social media should cost next to nothing. Businesses are trying to employ social media at no cost and while the dive into social media is welcome, the just as many casualties of social media disasters point to this wrong approach tiered on a flawed perception. Cheap or cheaper does not mean nothing or next to nothing; it means there will be a cost attached albeit cheaper either in terms of same costs you employ in marketing but better ROI or a fraction of what you use in marketing or R&D for similar ROI.

Cheap Cheapens Social Media

The blogs that should be going out should not be stating how cheap social media is but rather how relatively cheaper it is. Stating social media is cheap cheapens our work as Social Media solutions providers because it creates the perception that anybody with knowledge of these shiny social media tools can do what we do. And that is the reason most businesses try to pull it off using interns. Our work is not being seen as an executive level grasp of business objectives infused with an understanding of emerging technologies with the end result being a strategic deployment of social media across the organization in a way that fundamentally changes how the business runs and ultimately improves the bottom-line.

Social Media Costs

The truth is that social media is relatively cheaper. You will get but ROI given the same resources. And it is important to realize that social media does not replace most business functions but rather facilitates most of these functions in a way that enables them to scale. Social Media is time intensive and human resources intensive as well; both of which have a cost connotation. There are services that cost cold hard cash and those have to be factored in too. So the next time someone says social media is cheap, what they mean is it is relatively cheaper.

What say you?

  • Marvin Tumbo,
  • September 13, 2011
  • bD

    It would have been interesting to hear what you consider ‘social media’ as many people throw the phrase around without really defining it. 

  • Great explanation about this topic and i am new guy to this job  thanks to sharing the wonderful articles ..

  • These are interesting points you havr shared and nice to hear..

  • Social Media costs different in different places across the globe. Its great that you have pointed out such a topic and elaborating it. Now people can have a much clearer view on such subjects.
    Visit Freshbusinessit.co.uk to get more information on such services.

  • People who say that social media is cheap just simply do not have a clue
    about what they are talking about. I think you make some valid
    observations in your article. As far as blogging goes, you have to know what you are blogging about, and how to work it into your SEO Strategy. Great article. Thanks for posting this

  • Money Academy Kenya

    Social media shouldn’t cost a thing in the first place.

  • Lencer Atieno

    Well put Martin!

  • M a k u b i

    your line of argument captures what most organisations don’t get when dealing with social media. Social media strategy is more than just posting, it entails more aspects of content creation and understanding of strategic business dynamics. But i still think it depends with the type of business.