Socialight Media Ltd. runs Monthly workshops in Nairobi on a variety of Social Media Topics. These workshops target the SME sector in Kenya. We have run two workshops so far and the response has been remarkable. SME’s without the Corporate Marketing Budgets stand to benefit immensely from these workshops with help Kenyan Businesses to get their names out there at a fraction of the marketing budgets used by Big Corporate Entities. Our training workshops cover the following topical areas?
Social Media for Branding
- What is Online Branding
- How to Create and Cultivate a Brand Online?
- Personal Branding
- Corporate Branding
- Brand Advocacy Programs
- Branding Strategies and Tactics
- Presence Management
- Social Media Identity Management
Social Media Marketing
- What is Social Media Marketing?
- Social Media Marketing Guide
- Marketing Budgets Shifting to Social Media – Building a Voice
- Social Media Marketing Strategies
- Viral Marketing
- Social Media Marketing Mistakes
- Case Studies
Social Media Monitoring, Measurement, and Analysis
- Why Measure?
- Monitoring Brand Mentions Online
- Social Media Monitoring and Measurement Tools
- Social Media Metrics
- Interpretation of Social Media Analytics
- Guidelines for responding to online mentions
- Defining Social Media Success – Qualitative and Quantitative Metrics
- Social Media Return on Investment (Benchmarking)
- What is content Strategy?
- How to get content ideas?
- Tips for delivering great content?
- Tone of Channel
- Blogging for Business?
- How to promote good content?
- How to become an Authority in your Niche?
Social Media for Customer Relationship Management
- Traditional Customer Care
- Influencing Emotions and Behaviour
- Social Customer Relationship Management
- Collecting Social Media Data
- Social Media Management Systems
- The Future of CRM
Social Media for Public Relations
- What is Digital PR?
- Social Media Powered Press Releases
- Sponsored Conversations
- Social Media Optimization
- Search Engine Optimization
- Online Reputation Management
- Blogger Outreach Programs
- Social Media Influencers
- Fuelling Conversations
- Handling Crisis online
- Social Media Tools for PR Agencies
Social Media Strategy Development
- What is a social media strategy?
- What does a social media strategy entail?
- Setting Social Media Objectives
- Social Media Checklist
- Holistic Planning for Social Media
- Social Media Implementation Models
- Social Media Management
Social Media Policies
- What is a social media policy
- Fundamentals of a social media policy
- Importance of having a social media policy
- Social Media Participation Guidelines
- How to construct a social media policy for your organization
- Best Practices
Social Media Hiring
- Who handles your social media work?
- Which Department is responsible for social media engagement?
- Social Media Job Description
- Qualities to look for in your ideal social media candidate
- Key Performance Indicators