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Kenyan Companies need Brand Advocates

Every time I have a bone to pick with a company, I sometimes get one person who will disagree with me and tell me that this company is not that bad; that I must have caught them at a bad time or talked to the wrong person. Sometimes, in an attempt to show me that […]


Twitter, TV, and Tusker Project Fame; a Transmedia Experience

Twitter in Kenya is very active. For a long time now, the activities of Kenyans on Twitter usually increase or decrease in frequency depending on the popular activity for that day. Tech related seminars, workshops and conferences have received the lion’s share of these Twitter conversations. TedxNairobi, E-Tourism Conference East Africa, Mobile Web East Africa, […]


Social Media, Telling Stories and Sharing Experiences

Source: MyExtraLife Whenever you hear about social media, phrases like “shared experiences” are usually around the corner. And this is as real and as tangible as a bill board on Uhuru Highway, but more potent. Almost a fortnight ago, on a Sunday, I wrote a tweet saying that my girl goes to church for both […]


E-Tourism East Africa Conference

The E Tourism East Africa Conference will be commencing on the 2nd of September and I can’t wait. The press release sent to me partly reads: East African tourism industry stakeholders are set to benefit immensely from discourses on e tourism to be presented at a regional e tourism conference set for early next week. […]


Safaricom’s New Media (Twitter) Customer Care

If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks […]


KPLC Debuts on Twitter but having it Rough!

A while back, I wrote an article here called “what if KPLC was on Twitter?” and sure enough, they have just recently officially set foot on Twitter (@kenyapower) but are having a rough time there. I would like to think they read my article but given their activities on Twitter, apparently not. I took it […]


Online Forums and Customer Care in Kenya

I hate calling call centres. The Oatmeal documents our experiences with customer care pretty well in his hilarious depictions in the post “Why I’d rather be punched in the testicles than call customer service.” I remember writing a post on pathetic customer care while I was on hold. Sometimes I feel the urge to punch someone […]


Twitter for Kenyan Businesses

I am in the process of compiling a list of Kenyans businesses currently on Twitter. But prior to publishing that post, I thought it prudent to write a post on how Kenyan businesses can use Twitter in their businesses. Twitter as you may well know by now is a real-time micro-blogging social networking platform that […]


Kenyan Businesses on Facebook

I have been curious so I set out to determine how Kenyan Businesses are utilizing social networks in their businesses. Specifically, I wanted to establish how both Facebook Fanpage and Twitter are being used but decided to start with Facebook first. So I posed this question via Twitter while I set out to do further […]

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