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Opt In vs. Opt Out and Kenyan Brands

The following are the standard definitions: An “opt in” requires an action or affirmation by an individual for inclusion; the default is exclusion; An “opt out” requires an action or affirmation for exclusion; the default is inclusion. When I sign up for a newsletter, I have opted in. When I subscribe to a blog, I […]


The Rise of Social Commerce in Kenya

When I was still at the University, I encountered the usual hawkers plus some really smart hawkers at the Matatu (bus terminals – for non-Kenyans) terminals. Normally, whenever you board a Mat, there is a hawker who will be at your window even before your ass gets a feel of the seat. If the window […]


Talk or Walk: A Social Media Story

If you have ever walked, then you must have experienced this awkward moment. You are walking and for some reason you find yourself beside someone you don’t know, walking with the same pace as you. Something happens; you become self conscious, you feel almost obligated to talk to them or do something, anything, just to […]


Social Media, Telling Stories and Sharing Experiences

Source: MyExtraLife Whenever you hear about social media, phrases like “shared experiences” are usually around the corner. And this is as real and as tangible as a bill board on Uhuru Highway, but more potent. Almost a fortnight ago, on a Sunday, I wrote a tweet saying that my girl goes to church for both […]


Safaricom’s New Media (Twitter) Customer Care

If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks […]


Reevaluating the Facebook Fan Currency

On Thursday while in the office, Mark Stephenson, the MD of Sandstorm Kenya, cracked me up with what he referred to as a Facebook Moment. A friend of Violet, the lady in charge of social media for Sandstorm Kenya told Mark “I am your Fan on Facebook, what is it that you do?” I agreed. […]


Why You Need a Corporate Blog

I wrote a post on why Kenyans need to blog more but what I had in mind when I started writing that post was outlining reasons why Kenyan Businesses need to have corporate blogs. What is a blog? A blog is an online journal published by a person or group of people. A corporate blog […]


Kenyan Gamers Converge – World Cyber Games Kenya

I have just received this from Nathan Masyuko, the Executive Director of World Cyber Game Kenya. This goes out to all Kenyan Gamers. I know many young Kenyans love gaming and the below is the platform to showcase just how good you are. The World Cyber Games (WCG) is an annual global tournament that pools […]


Kenyan Businesses on Facebook

I have been curious so I set out to determine how Kenyan Businesses are utilizing social networks in their businesses. Specifically, I wanted to establish how both Facebook Fanpage and Twitter are being used but decided to start with Facebook first. So I posed this question via Twitter while I set out to do further […]

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