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Maturity of Social Media in Kenya

Last Sunday, we had the 6th Tandaa Event by Kenya ICT Board, sponsored by Google, taking place at Sarova Stanley. I got there late to find our new South African partner Japie from Interactive Concepts had already talked. From the feedback I got from a couple of friends there, the presentation was superb. Japie had […]


Twitter for Kenyan Businesses

I am in the process of compiling a list of Kenyans businesses currently on Twitter. But prior to publishing that post, I thought it prudent to write a post on how Kenyan businesses can use Twitter in their businesses. Twitter as you may well know by now is a real-time micro-blogging social networking platform that […]


The Democracy of Social Media

For a long while, the basis on which someone was tagged an authority in a given field was largely dictated by the mainstream media. This to a large extent is still true given my own euphoria over being largely quoted in the Business Daily. “(S)he even appeared in the paper/TV” has been a line repeated […]


Content is Storytelling

The best parts of the meeting with Jesse Soleil were the aaaaaahh moments as he let us in on some company secrets. Content is Storytelling When you look at any content that we have online, we are each trying to tell stories; his story, her story, my story, our story, their story etc. These stories […]


Bridging the Divide: A call to Kenyan Techpreneurs

Something has been irking me lately. I follow social media news every waking day and if you have subscribed to Mashable, Techcrunch and to the leading social media bloggers in the world, then you have an idea what my inbox looks like every morning. I take the trouble of reading almost every post, most of […]


It’s not my Fault that I don’t know you!

The Myth that most businesses are coming to terms with when it comes to their websites is that the “build it and they will come” philosophy has never worked. These businesses are realizing that building it is just but a small part of the bigger picture. And today, that bigger picture comes with the creation […]


The Tandaa Symposium on Film and Animation – Overview

The Tandaa Symposium on Film and Animation took place on 6th May 2010 at the Kenyan National Museum – Louis Leaky Auditorium and it was a great event for those who attended. For those who could not make it, the following is an overview of what took place… I got to the Tandaa Symposium a […]


The Tandaa Symposium on Film and Animation

The following is a write-up on the Tandaa Symposium on Film and Animation that will be taking place this Thursday, the 6th at the Kenya National Museum – Louis Leakey Auditorium. I will be speaking on how social media affects marketing and distribution of Films today – specifically through targeting the fanbase and monetizing the […]


Kenya Shifting towards Digital Marketing

Lately and you can bare me witness, digital marketing in its many forms and shapes is more and more becoming the focal point by those in the know. Print media and traditional advertisement avenues are slowly dying and its victims are trying to remain relevant hence their rebirths in digital form online. The only way […]

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