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Social Media uptake by Kenyan Journalists

If there is one tweet that made my day this year, it is the one by Jeff Koinange where he tweeted that “This Titter Stuff is DaBomb.” During an interview with one of my favourite Kenyans, Mutahi Ngunyi, I wondered why Jeff did not have a twitter account yet he is one of the most […]


Kenyan Companies need Brand Advocates

Every time I have a bone to pick with a company, I sometimes get one person who will disagree with me and tell me that this company is not that bad; that I must have caught them at a bad time or talked to the wrong person. Sometimes, in an attempt to show me that […]


My 2010 Social Media Story, What’s yours?

A year ago, almost, I decided to out my own and established Socialight Media Kenya, a company that would provide Social Media solutions to Kenyan businesses. This was a big risk first because nobody seemed to care what Social Media could do for businesses and secondly because nobody knew I was nor cared for that […]


Social Media for Political Accountability

A few weeks back, our Prime Minister kicked off a storm in not only the media but the social media scene as well when he called for the arrest of gays and lesbians in the country. Given how conservative Kenya usually is, I was surprised at how Kenyans reacted because this attack did not go […]


Social Media is a Social Contract

During the Global Peace Convention which happened in Nairobi this past week, Uriel Gbenga of Landmark Internships, Nigeria, said something quite interesting. He said that participation in social media is tantamount to entering into a social contract with other people. I was/am a student of Sociology and Economics and his statement took me back to […]


Opt In vs. Opt Out and Kenyan Brands

The following are the standard definitions: An “opt in” requires an action or affirmation by an individual for inclusion; the default is exclusion; An “opt out” requires an action or affirmation for exclusion; the default is inclusion. When I sign up for a newsletter, I have opted in. When I subscribe to a blog, I […]


Kenyan Politics, Mainstream Media, Social Media and Hate Speech

Months back, I wrote about the KTN Kenya Facebook Fanpage which I condemned for being too lax in its commenting policy – which was officially nonexistent but I still expected some sort of moderation. Back then, the Jamaican Cleric who was said to be on the Terror watchlist was the subject of discussion on the […]


Twitter, TV, and Tusker Project Fame; a Transmedia Experience

Twitter in Kenya is very active. For a long time now, the activities of Kenyans on Twitter usually increase or decrease in frequency depending on the popular activity for that day. Tech related seminars, workshops and conferences have received the lion’s share of these Twitter conversations. TedxNairobi, E-Tourism Conference East Africa, Mobile Web East Africa, […]


Talk or Walk: A Social Media Story

If you have ever walked, then you must have experienced this awkward moment. You are walking and for some reason you find yourself beside someone you don’t know, walking with the same pace as you. Something happens; you become self conscious, you feel almost obligated to talk to them or do something, anything, just to […]

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