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Social Media uptake by Kenyan Journalists

If there is one tweet that made my day this year, it is the one by Jeff Koinange where he tweeted that “This Titter Stuff is DaBomb.” During an interview with one of my favourite Kenyans, Mutahi Ngunyi, I wondered why Jeff did not have a twitter account yet he is one of the most […]


Social Media for Political Accountability

A few weeks back, our Prime Minister kicked off a storm in not only the media but the social media scene as well when he called for the arrest of gays and lesbians in the country. Given how conservative Kenya usually is, I was surprised at how Kenyans reacted because this attack did not go […]


Opt In vs. Opt Out and Kenyan Brands

The following are the standard definitions: An “opt in” requires an action or affirmation by an individual for inclusion; the default is exclusion; An “opt out” requires an action or affirmation for exclusion; the default is inclusion. When I sign up for a newsletter, I have opted in. When I subscribe to a blog, I […]


Kenyan Politics and Social Media

This post was inspired by @gmeltdown with whom I had an interesting discussion on Twitter yester night. Earlier in the day, following Ruto’s flight to the Hague, #RutoPlaylist became a worldwide Trending Topic on Twitter as Kenyans On Twitter creatively played around the hashtag by adding some renown songs that fit the theme of Ruto […]


Global Peace Convention comes to Nairobi – Let’s hear your voice…

In December of 2007, Kenyans came out in large numbers to vote for their electorate in what would have been a truly historic election.  It never was, instead it was a moment in history that most Kenyans would want to put behind them. Right after the election the country was almost torn apart by violence […]

  • Marvin Tumbo,
  • October 25, 2010

Twitter, TV, and Tusker Project Fame; a Transmedia Experience

Twitter in Kenya is very active. For a long time now, the activities of Kenyans on Twitter usually increase or decrease in frequency depending on the popular activity for that day. Tech related seminars, workshops and conferences have received the lion’s share of these Twitter conversations. TedxNairobi, E-Tourism Conference East Africa, Mobile Web East Africa, […]


Safaricom’s New Media (Twitter) Customer Care

If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks […]


KPLC Debuts on Twitter but having it Rough!

A while back, I wrote an article here called “what if KPLC was on Twitter?” and sure enough, they have just recently officially set foot on Twitter (@kenyapower) but are having a rough time there. I would like to think they read my article but given their activities on Twitter, apparently not. I took it […]


Facebook Fanpages over Groups: Kenya

Prologue: The Kenyan Facebook scene is notorious for Groups and not Fanpages. @Wamathai asked me on Twitter which between a Facebook Fanpage and a Group is better. Without stating the pros and cons of each, I replied with Fanpage. In all honesty, there was nothing to think about, it was an open and shut case […]

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