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Safaricom’s New Media (Twitter) Customer Care

If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks […]


Big Wins, Small Loses – Big Mistake!

The day that Liverpool beat Manchester United was a great day for me and all Liverpool fans across the globe. After four consecutive losses by Liverpool in the premier league, we were all embarrassed to discuss football matters in any social setting that we were party to. We avoided the topic like a plague but […]

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